Mike Raso is part of the branding and creative team at The Vertical Solution. As a leading creative director in the B2B world, Mike transforms mere ideas into powerful visual stories that have the power to charm local, national, and global audiences.
With experience spanning over 30 years, he's been the driving force behind a full-service design studio, a creative director and senior brand manager, as well as a world-class designer. It's a bit like watching a magician at work. Leveraging his strong visual and branding prowess, Mike crafts campaigns that aren't just visually compelling; they hit the bullseye. From digital to print, his designs elevate brand stories, and clients like the Smithsonian Institution and Johns Hopkins University vouch for his magic touch.
He has deep experience collaborating with internal marketing teams to produce a wide range of digital and print materials that beautifully convey the brand's ethos. He has created brand guidelines to ensure every piece of collateral aligns perfectly with the brand's strategic vision. Now, that's what we call setting the stage for brand success.
Throughout his career, Mike has been creating and executing strategies for an impressive array of clients, from Fortune 1000 corporations to healthcare giants. In his roles, he was not just the conductor of creative brilliance; he has mentored junior designers and enhanced business engagements with existing clients. His creative masterpieces transcended industries, shining as bright as a star in the design galaxy.
In Mike's hands, marketing and branding are more than just strategies. They're narratives brought to life, visions transformed into visual poetry. Whether he's crafting digital or print designs, mentoring young talents, or leading the creative charge for global clients, Mike Raso is the creative powerhouse behind the magic.
At The Vertical Solution, we believe in the magic of creative storytelling. With Mike on the team, you can expect your brand to not just stand out but take center stage.
