Get Vertical! Podcast

Mike McCalley sits down with David Loomis, the Founder and President of Loomis Marketing and author of “Marketing is Everything We Do!”. This candid conversation dives into shaping marketing strategy through the voice of the customer, Loomis’s journey in innovation, the challenges he faced within his own company, and the importance of aligning with one’s mission and vision.

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start-ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years of owning a business.

In the second part of a two-part Get Vertical! Episode with guest Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas, host Mike McCalley continues his look into the importance of perseverance in the workforce. McCalley and Wilson focus on energy, where success is likely, and the application of Moore’s law in change management.

Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas, shares her unique journey and career, from her upbringing as the daughter of teenage pregnancy to becoming a first-generation college student. Wilson discusses the influence of her father’s resilience, the power of perseverance, and the absence of gender roles in her early life, which shaped her outlook and career.

All businesses rely on innovative marketing solutions for growth, but when the global economy grows increasingly volatile, the need to adapt is more critical than ever. The rapid evolution of digital technologies and consumer behaviors necessitates an agile and innovative approach.

Liliana Torres, Global Head of Marketing-Electrification Services Division at ABB.

Robert Peabody talks about the arduous journey of building the start-up idea and the lessons learned along the way.

On the last episode of the 2-part episode, Get Vertical host, Mike McCalley brings back guest Ben Millar, to talk more about his AI content generation tool, Graibox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. 

On part 1 of this 2-part episode, Get Vertical host, Mike McCalley speaks with Ben Millar, the President of Graibox, a company dedicated to helping businesses improve their content creation efforts. Ben shares his experience transitioning from an employee to an entrepreneur and how he grew his business.

This second conversation between Get Vertical host, Mike McCalley and his guest, Darren Doyle, Outsourced Revenue Growth Partner at Sales Xceleration, is about root causing challenges in organizations related to pricing and discounting. 

On episode 1 of Get Vertical! with Mike McCalley, host, Mike McCalley, speaks with Darren Doyle, Outsourced Revenue Growth Partner at Sales Xcelerationas they discuss their experience with sales and the importance of being service-oriented in business. 

In this second part of Get Vertical, host Mike McCalley speaks with innovation expert, Dan Adams, about the importance of building capabilities for sustainable growth in companies. McCalley discusses key metrics for innovation, including market facing innovation, and emphasizes the importance of building capabilities for profitable, sustainable growth.

In this episode of Get Vertical, host Mike McCalley interviews Dan Adams, Founder and President of The AIM Insitute, a company dedicated to helping B2B companies drive growth through intelligent customer conversations.